DOING WHAT I LOVE EVERYDAY
DOING WHAT I LOVE EVERYDAY
Paris McNeil is a speaker and workshop facilitator dedicated to helping students think differently and tackle today’s biggest challenges – from mental resilience to navigating social media and AI.
Paris’ dream
“To help students start thinking differently”
Paris’s vision was rooted in her own experiences as a student. She dreamed of building a career, creating the kind of support she wished she’d had in school. By working for herself, Paris could reach students directly, helping them build resilience and navigate today’s challenges with confidence.
Balancing professionalism with approachability
With a subject matter as complex as student mental health, AI, and social media, the brand had to be engaging without feeling overwhelming. Paris’s warm, approachable personality was key to making these conversations accessible – so the identity needed to balance professionalism with a youthful touch, showing off Paris’ personality.
The problem
The ideas behind the design
We brought Paris’s brand to life with a handwritten logo that feels personal and relatable – just like her. From her website to presentation slides and business cards, every piece aligns with this friendly, professional identity, making sure Paris’s message feels consistent at every touchpoint.
The OTS fix
How and why it works
A consistent, cohesive brand that shows up everywhere
Paris’s brand now has complete consistency across every touchpoint – from her presentation slides and business cards to her website and services guide.
With everything aligned to her identity, she’s able to show up confidently and professionally, making a memorable impression that reinforces her trustworthiness.
What Paris has to say
Let’s make magic for your brand
I’ll give your brand the look and feel it deserves, and align your present with your future goals.