DOING WHAT I LOVE EVERYDAY
DOING WHAT I LOVE EVERYDAY
Lady & Lord is a pet accessories brand dedicated to to making every dog feel like royalty, and every owner to want to take a million photos of their dog.
Rylee’s dream
“To create a brand that treats pets like royalty”
Rylee, Lady & Lord’s founder dreamed of creating a brand inspired by her own dog, Frida, to celebrate the love and loyalty we feel for our pets. She wanted to stand out in the pet market with imaginative, regal designs that treat pets like the kings and queens they are—while reflecting her own flair for style and creativity.
A unique vision, but no clear path to stand out in a crowded market
While her vision was strong, Rylee came to me feeling overwhelmed by how to bring her ideas to life in a crowded market. She knew she needed a brand identity that was unique, luxurious, and a little sassy, but didn’t know how to make it all come together.
The problem
The ideas behind the design
We started by exploring what made Lady & Lord different: the regal, playful vibe and their high-quality, unique products. From there, I crafted a brand strategy that captured a luxurious yet cheeky personality. I designed a cohesive look with royal-inspired illustrations, a bold colour palette, and chic typefaces, giving Lady & Lord the polish it needed to stand out and connect with stylish, pet-obsessed owners.
The OTS fix
How and why it works
A visual identity that connects with pet lovers who seek style and quality
Through vintage-inspired illustrations, an elegant colour palette, and refined typography, we created a brand that feels both classic and fresh. Each design choice reflects Lady & Lord’s unique personality, making it easy for the target audience to connect with the brand.
Now, Lady & Lord has a high-end presence that resonates with stylish, pet-obsessed owners, giving it a distinct edge in the pet market.
What Rylee has to say
Let’s make magic for your brand
I’ll give your brand the look and feel it deserves, and align your present with your future goals.