DOING WHAT I LOVE EVERYDAY
DOING WHAT I LOVE EVERYDAY
KAI is an apparel brand for the little humans in your life, aged 12 and under. Offering a unique selection of cute products that blend adult designs with kid-friendly styles.
Jody’s dream
“I want the drive for KAI to always be my connection with my son and to make other families happy”
Jody’s dream wasn’t just to start a brand; she wanted to create something truly meaningful that she and her son, Kai, could build together. Inspired by their own journey through the challenges of Kai’s condition, TOF, Jody wanted to offer parents stylish clothing for their little ones that felt grown-up yet playful. More than that, she wanted to create a community where parents feel supported, seen, and understood, with a portion of each sale going toward TOF research.
Bringing a unique, personal story to life with clarity and care
Jody had a strong, personal story but needed help turning it into a brand that stood out. She wanted a look and feel that was stylish, but super cute and not overly “kiddie,” while also finding a way to weave her personal journey in a way that felt genuine and welcoming to others.
The problem
The ideas behind the design
OTS crafted a brand identity for Kai and I based on a summery aesthetic – relaxed, warm, and relatable. The colours, typography, and messaging all connect with parents who appreciate an easygoing, authentic brand. By making Jody’s story central to the brand, we built an identity that feels like a personal invitation into her and Kai’s world.
The OTS fix
How and why it works
A brand that feels real and connects with its audience
The organic illustrations, design choices and genuine messaging reflect Jody’s journey in a way that connects with other mums experiencing the never ending struggles of parenthood. The photography captures real moments, and the adult-inspired apparel appeals to parents looking for something unique for their kids.
With this identity, Jody has the perfect blend of heart and style to connect with her audience and share her journey with purpose.
What Jody has to say
“What a fantastic experience from beginning to end. In a world of start up where everything is new to me and I am excited, nervous and unsure of where to start - One Touch is your place.
Dani was an absolute pleasure to work with - what a creative, motivated, organised and amazing human. She brought my vision to life and provided expert advice to me on a topic she is so skilled in.
I will continue to work with Dani into the future and anybody wondering what value add she can make - I can assure you it will be huge and great value for money.”
- Jody
Let’s make magic for your brand
I’ll give your brand the look and feel it deserves, and align your present with your future goals.