DOING WHAT I LOVE EVERYDAY
DOING WHAT I LOVE EVERYDAY
Dalya Rayne Exercise Physiology is an evidence-based exercise physiology practice based in Sydney, empowering people to live healthier, more mobile lives through quality training and care.
Dalya’s dream
“To inspire people to move their bodies more often”
With the fitness industry full of all kinds of trainers and coaches, Dalya set out to be different – a physiologist grounded in education, personal experience, and a deep commitment to her values.
Her goal? To stand out by offering a thoughtful, values-driven approach that encourages genuine movement and connection with the body.
A new brand with big ideas, but no clue how to cut through
Dalya came to me with plenty of ideas but a lack of strategic vision. She knew how she wanted her business to be perceived — she just needed support turning that business into a brand that would catch her target audience’s eye.
The problem
The ideas behind the design
We started by identifying Dalya’s values, vision, and unique selling points, which formed the basis of her brand strategy. With this in mind, I created a unique and striking brand identity to showcase her expertise, passion, and compassion – the reasons people choose to add Dalya Rayne Exercise Physiology into their physical self-care regime.
The OTS fix
How and why it works
A visual identity imbued with passion and compassion
Earthy tones, simple yet strong font choices, and a unique energy-in-motion illustration of a person running form the basis of Dalya’s health-conscious brand.
Now, she has the clarity (and the assets!) she needs to show up consistently across every facet of her business, including social media, her website, and even company t-shirts.
What Dalya has to say
“Dani was patient and asked me deep questions to help me better understand myself and curate the vision of what I wanted to create.”
“She is super professional and creates high-quality work. I’m so grateful for [Dani’s] guidance throughout the whole branding process.”
- Dalya Rayne
Let’s make magic for your brand
I’ll give your brand the look and feel it deserves, and align your present with your future goals.