DOING WHAT I LOVE EVERYDAY

DOING WHAT I LOVE EVERYDAY

Charlotte Borland Content (CBC) is all about bringing a fun, unique, and strategic twist to copywriting and content strategy for small and medium-sized brands.

Charlotte’s dream

“To work from anywhere in the world creating content that’s anything but boring”

Charlotte’s dream for CBC wasn’t just about creating content – it was about building real connections. She envisioned herself as the go-to partner for brands that see the true value in high-quality, personality-driven content. Her goal? To help clients stand out, save money, and connect deeply with their audience.

Building a bold, personality-filled brand that reflects Charlotte

Charlotte had a unique style and a fresh, Zillennial approach to content, but needed a brand that truly reflected her personality and creativity. She wanted to break away from traditional, overly formal copywriting brands, while still showcasing her professionalism and strategic edge.

The problem

The ideas behind the design

One Touch Studio created a brand identity for CBC that balances Charlotte’s expertise with her chatty, fun personality. We introduced a vibrant colour palette, retro-inspired typography, and playful graphics that capture her Zillennial energy. Photography and graphic elements combine 90s nostalgia with modern touches, giving CBC an unmistakable edge in a saturated market.

The OTS fix

How and why it works

A brand as vibrant and versatile as the content Charlotte creates

The new CBC brand hits all the right notes: it’s fresh, relatable, and strategically impactful. Charlotte’s unique approach shines through, helping clients see the value of content that stands out.

By balancing bold visuals with an approachable, conversational tone, the brand not only reflects her expertise but also creates a connection that keeps clients coming back for content they know will be anything but boring.

What Charlotte has to say

Let’s make magic for your brand

I’ll give your brand the look and feel it deserves, and align your present with your future goals.