DOING WHAT I LOVE EVERYDAY
DOING WHAT I LOVE EVERYDAY
Bhabsy is a streetwear apparel brand offering one-of-a-kind designs that have been illustrated by owner Rylee – a local Canadian artist. The products are created to encourage self-confidence and celebrate individuality.
Rylee’s dream
“To create whimsical, high-quality, streetwear that is kind to the earth”
Rylee wanted a brand that did more than just sell clothes. She dreamed of a movement – something that empowered young creatives to express themselves with confidence and joy. Her ultimate goal? To make Bhabsy the go-to for streetwear that’s fun, ethical, and memorable.
Transitioning from jewellery to streetwear without losing the brand’s essence
Rylee had built a following with her jewellery business, known for its unique “little characters” that her customers loved. She wanted to pivot into streetwear, but faced the challenge of translating that whimsical charm onto streetwear, hoping her existing customers would love the new direction.
The problem
The ideas behind the design
Designing a bold, nostalgic brand identity with a sassy mascot to match. I crafted a brand identity that’s unapologetically Bhabsy – vibrant, nostalgic, and full of life. We built out a Y2K-inspired colour palette, a sassy frog mascot, and custom illustrations that would resonate with their target audience.
The OTS fix
How and why it works
A brand that feels like a friend – bold, relatable, and little bit cheeky
Bhabsy’s new brand identity goes beyond aesthetics; it’s a true embodiment of the brand’s values and personality. The vibrant visuals, playful mascot, and nostalgic nods make Bhabsy instantly appealing to Gen Z, ensuring the brand stands out as a unique, authentic, and memorable choice in the streetwear space.
What Rylee has to say
Let’s make magic for your brand
I’ll give your brand the look and feel it deserves, and align your present with your future goals.
